Major investment for new consumer Show encouraging for leisure industry

Following the launch of the British Leisure Show, MD James Brooke explains the key to attracting new investment with a formula for a new 'Super-Show'.

"We're living in challenging economic times, yet the demand for many outdoor leisure activities and products has never been higher. Participating in outdoor leisure activities in the UK isn't just affordable, it's convenient."

"I think the global economic climate is providing creative and highly motivated businesses with an exciting opportunity to find new formats for running businesses in the future. Our formula for a 'Super-Show' is based around offering visitors and exhibitors what they want at a spectacular venue."

The Camping and Caravanning Club announced as Show Partners

Organizers of the 2010 British Leisure Show have announced a new partnership with The Camping and Caravanning Club.

Commenting on the new partnership, Show MD James Brooke said, "This is a fantastic partnership that will be of huge benefit to our visitors and exhibitors. We're providing the opportunity for visitors to camp on-site for the duration of the Show, and we're delighted that The Camping and Caravanning Club will bring their professionalism and support to the stunning setting of the Royal Windsor Racecourse. We're welcoming visitors with all unit types, and we're anticipating a very high demand. Bookings will be taken from 1st July."

Membership Activities Manager of The Camping and Caravanning Club, Damien Field said, "We're delighted to be partnering with the British Leisure Show, and that The Club is able to extend our services and offer campers a high level of service. We have over 470,000 members and we're sure that many of them will be keen to visit the Show."

Pictured (from left): Martin Rock of The Camping and Caravanning Club, and Show MD James Brooke.