Major investment for new consumer Show encouraging for leisure industry

Following the launch of the British Leisure Show, MD James Brooke explains the key to attracting new investment with a formula for a new 'Super-Show'.

"We're living in challenging economic times, yet the demand for many outdoor leisure activities and products has never been higher. Participating in outdoor leisure activities in the UK isn't just affordable, it's convenient."

"I think the global economic climate is providing creative and highly motivated businesses with an exciting opportunity to find new formats for running businesses in the future. Our formula for a 'Super-Show' is based around offering visitors and exhibitors what they want at a spectacular venue."